If you think about Food For Generations, our new partner Planted fits the theme 100%. They bring delicious meat alternatives to your table. Our planet is very important to them. Therefore, they have no animal suffering, only great taste. Are you curious for this one? Check out their introduction to the world.
Who is Planted?
Planted produces delicious meat from alternative proteins, focusing on the perfect bite. Inspired by nature, the company pioneers a novel biostructuring approach that combines protein structuring and biotechnology. Using various proprietary technologies, Planted designs and structures alternative proteins in any size, shape, and fibrous texture and is convinced that biostructured proteins will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price.
Planted is committed to using only clean and natural ingredients and no additives in all its products – making it a healthy and sustainable option for all. Truly better than animal meat.
A growing population along with increasing life expectancy and incomes are major drivers for the rise in global meat demand. However, the current scale of the meat industry is beyond unsustainable. Planted wants to change that. The Zurich-based foodtech spin-off from the Swiss Technical Institute of Technology (ETH) was founded in 2019 and was quick to build intellectual property around their biostructuring approach. Among other international awards, Planted ranked first at the TOP 100 Swiss Start-up Awards in 2021.
Planted produces all its products under a glass-house production facility in Kemptthal, Switzerland – the first transparent meat production open to the public.
Planted is available at restaurants and retailers across Switzerland, Germany, Austria, France, Italy and most recently, the UK as well as over its own Europewide webshop. The Planted product ranges, each consisting of different protein sources (peas, oat, sunflowers), currently include planted.™chicken, planted.™pulled, planted.™kebab and planted.™schnitzel. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue or Nenad Mlinarevic. However, rest assured, the science driven team is hungry for change and working hard to revolutionize the food chain in Planted’s factory and science labs in Switzerland.
How do to communicate?
Make sure you visit their YouTube-page. It is filled with great video material, which gives great insight on how the company want to inform their clients and stakeholders.